Co-creation&Innovation
We’re looking for partners—academic institutions, tech companies, communities.
We are creating new systems, services, and products necessary for a super-aged society, as well as improving existing ones.
In addition to BABA lab’s original initiatives, we are taking on a variety of challenges based on proposals from companies, government agencies, and universities.
Building What Matters for a Super-Aging Society
We think, design, and create the systems, services, and tools that support life in a super-aging society, always looking for better ways to improve everyday challenges.
How Can We Bridge the ICT & Digital Divide?
Senior smartphones, monitoring services, senior housing—many products and services designed for older adults are still planned mainly by younger generations working in companies.
While market research and interviews are conducted before these services are launched, when seniors are asked about their actual experiences, many admit that they accept poor usability or awkward design simply because there are no better alternatives.
At BABA lab, we listen carefully to the honest voices of seniors about the services and products that exist in society today, and we take on the challenge of improving them.
When possible, we create prototypes ourselves. When direct development is not feasible, we compile our findings into “Kaizen Proposal Reports” and present concrete improvement suggestions.
Improving Services and Products Through Seniors’ Honest Voices
From senior-friendly smartphones to monitoring services and housing, most products for older adults are still designed by younger professionals.
Even after research and interviews, many seniors say they continue using these services despite feeling that they are inconvenient, unattractive, or poorly designed—simply because they have no other choice.
At BABA lab, we focus on listening to seniors’ real opinions and lived experiences.
We explore ways to improve existing services and products by building what we can ourselves, and by turning what cannot be built into clear, actionable Kaizen proposals for companies and organizations.